Latest Podcast Episode:
Maximize Your Resources – Part 1

Over the next few posts, we’re going to talk about how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin. Today we’ll cover three different ways to maximize what you...

Who Is Your Cheerleader?
By: The Legacy Theory
on August 24, 2022

Keep Up the Momentum

In the last post, we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about your fish’s power and how to utilize that for your benefit.

One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company and who needs to stay loyal to you for you to continue a profitable partnership with your fish.

You can keep your cheerleader going by offering or doing a number of things to show appreciation. Some of these things are:

  • Share the limelight.
  • Help them thank their company with new products and services.
  • Emotionally connect them to your company.
  • Know when to leave them alone.
  • Keep your “family” happy.
  • Stay on the front lines.

Now that you have some ideas about how to build solid relationships, you need to seek out people to build these relationships with. These alliances will help you get bigger clients that stay with you forever.

You can often get in the door by offering them something in exchange for something they need:

  1. Power
  2. Information
  3. Better work experience

These are all great ways to feed your alliance.

You need to go into a relationship considering the things a big fish can offer you besides money. These can include:

  • The opportunity for your business to expand
  • The opportunity to learn from the experience and find ways to grow
  • The opportunity to improve your processes, systems, and other means of doing business

These are some of the best ways to keep your alliances going strong and your partnerships fresh and content.

If you need help with any of these tactics, try our FREE test drive for great tools and resources that can help you every step of the way.

Join the conversation.

Let us know what you think about this episode.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Never miss an episode.

Subscribe to the podcast

You may also enjoy…

Maximize Your Resources – Part 1

Maximize Your Resources – Part 1

Over the next few posts, we’re going to talk about how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin. Today we’ll cover three different ways to maximize what you...

5 Killer Mistakes – Part 3

5 Killer Mistakes – Part 3

The last 2 posts covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle. Even when business is...

5 Killer Mistakes – Part 2

5 Killer Mistakes – Part 2

In the last post, we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle. When you take on too much, your business can’t keep up and therefore...